I was asked to make a vehicle warranty brand look cool. A unique brand identity complimenting a clever website design with an enjoyable and engaging user experience.
This new brand required a logo and a complete identity launch within an industry ready for some energy. The fundamental requirement was to attract a female audience ensuring not to steer away from the males.
The colour palette was chosen for a playful and exciting impact. Gradients were purposeful across the rollout of print and digital collateral to instil an approachable look and feel.
During the online experience, witty words were used as a requirement to ensure user engagement was fostered. The website double-handedly improved internal productivity with a backend that mainstreamed the customer connection after the completion of the online process. All data inputs were stored allowing the opportunity for a growing roster of potential clients.