Brand Research
This is a brainstorm session we have with you, your team, and your customers – including many amongst ourselves – to collect all the necessary information about your business, the industry and your ideal audience.


Brand Strategy
This is the ideation phase where we internally outline the brand identity by navigating the brand direction so that it speaks to both your solid and unified verbal and visual identity systems. We identify the meaning that people attach to your brand.


Brand Direction
This is where we get our hands dirty. Words tell your story, design brings them to life, and together they propel your brand identity and positioning. We tailor your identity for the desired outcome.


Brand Experience
Once the identity is created, we help navigate the course of creative direction for your brand, in particular the digital, social, and ongoing marketing messages and campaigns to keep everything consistent for the lifetime of your brand.