MYOB's yearly conference, Partner Connect, needed a refresh. The new logo needed to tie in with the rebrand of MYOB but it also needed to stand out and be recognised standing solo.
The approach to the new distinct identity was to combine the previous version (a speech bubble) with the letter P to represent 'partner'–the core of the yearly conference.
Partner Connect is a yearly conference held for the partners of MYOB. The development of the brand icon needed to foster a graphic that would be likeable, bright and wearable.