I was approached in a cafe to brand another cafe. Talk about a good cup of coffee! This new brand identity needed to feel relaxed and coastal but it also had to look the part for foodies to #post.
The owner of this new cafe had a very specific idea in mind, which was really exciting to work towards. The vibe of the cafe was already defined so the brand needed to portray an island lifestyle. The construction of the typeface needed to be bespoke; something unique, attractive and shareable.
With such a creative logo, the rollout of the brand collateral could remain simple and easy on the eyes. A slightly rustic and organic quality was the foundation of all branded assets to ensure the colourful food and drinks imagery took centre stage.