Challenge: create a vibrant, trusted and memorable brand identity with messaging that clearly explains what a buyer's agent does, packaged together with an engaging website.
Unlike a real estate agent, a buyer's agent will talk down the sale price of a property–they are for the buyer. In a young and flourishing industry, this new brand needed to speak to the people. It needed to feel approachable and knowledgable with a gentle confidence.
The tagline 'Leave it to us' was formed.
The wordmark and its icon were the solid starting point for fresh praise and they both position the brand with enthusiasm accompanied by a self-assured colour palette.
With a distinct identity, this brand needed an online solution that strikes balance between productivity and experience. The opportunity to launch into the market with a modern approach was key.
View the complete brand guidelines.