The integration of multiple payment technology companies paired with the expansion of their suite of products resulted in an entire brand refresh: One Building, Three Stories.

Under one roof, WAIVPAY is the home of 3 tailored payment solutions – WAIV, eGIVV and Cashback. Each solution is unique whereby each identity required its own visual expression. As part of a larger communications project, the updated identities bring simplicity and visual continuity across all business channels (including WAIVPAY–the parent company). This extends not only a cohesive look, but also how they sound collectively.

The refresh made way for a more confident expression of each brand, optimised and rolled out across the websites. That journey begins here: waivpay.com

︎View the complete Brand Guidelines
Design Director: Sarah Louise
Copywriter: André Liyanage-Denney
Illustrator: Chelsea Koetsveld
Website Developer: David Wells
Website Platform: Custom