The Berlin Files

A freelance wordsmith, with a very meaningful name, required a logo design and complete visual identity (including a website) that spoke to the combination of influences from the sentimental to the conceptual.

It’s all in the name. The words ‘The’ and ‘Files’ both represent the two Berlin walls. This logo is a tribute to this metaphor and the power in mobilisation of ideas. The interpretation of the ‘[people power] cutting through the walls’ is represented by the typeface used and its sliced design. Each of the letters symbolise a physical and conceptual breaking through barriers. Abstractly, the unblocking of Berlin’s physical wall[s] ultimately unleashed a lasting freedom of ideas and creative expression.

︎View the complete Brand Guidelines
Design Director: Sarah Louise
Copywriter: André Liyanage-Denney
Animation: Rainer Scheue
Typeface: Formist Foundry
Printer: Dot Studio
Website Platform: Cargo Collective