The Berlin Files


︎Brand Guidelines

Team


Director (visual/verbal): Sarah Louise
Copywriter: André Liyanage-Denney
Animation: Rainer Scheue
Type Design: Formist Foundry
Printer: Dot Studio
Website Platform: Cargo Collective





A freelance wordsmith, with a very meaningful name, required a logo design and complete visual identity (including a website) that spoke to the combination of influences from the sentimental to the conceptual.

It’s all in the name. The words ‘The’ and ‘Files’ both represent the two Berlin walls. This logo is a tribute to this metaphor and the power in mobilisation of ideas. The interpretation of the ‘[people power] cutting through the walls’ is represented by the typeface used and its sliced design. Each of the letters symbolise a physical and conceptual breaking through barriers. Abstractly, the unblocking of Berlin’s physical wall[s] ultimately unleashed a lasting freedom of ideas and creative expression.
“Having already worked with Sarah on a number of client projects, I knew she was capable of producing brilliant work. Her ability to direct, provide practical high level insights, and then transform them into tangible ideas and first class technical execution was comforting. Being quite a particular client, Sarah was able to help me navigate the all too common pain points of delivering a personal branding project with care and confidence in equal measure.”

– André Liyanage-Denney, Owner







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