I’m a design director and louise is my middle name – sarah is my first.

Frequently asked question:
What is it you actually do?

Frequent answer (in elevator):
I create brands.

Longer answer (on paper):
I design and direct the creation of every brand element – the visual and verbal identities. I also provide clients with likeable and understandable brand guidelines to help them manage the perception of their brand. The long and short of it is that I specialise in brand positioning and really like to get my sleeves rolled up.

Fun fact:
I’m also a photographic artist, and responsible for the brand and curation of featured photographers on outtake editions; a monthly dedication featuring the ones {photographs} that got left behind.

Where it all began

With a creative career spanning over 10 years, it was back in 2005 when I completed my International Baccalaureate Visual Arts diploma in London. I continued creative studies at Central Saint Martins before returning home and attending Sydney College of the Arts. My expertise in branding and identity design has evolved from my knowledge in graphic design and photography, which cultivated my understanding of digital design, user experience, art direction, creative direction, and the importance of creative writing.

What they say

“Sarah first came to our attention when we were a start-up FinTech that required global presence. Essentially, Sarah created us in our entirety. She drove the process and ensured our brand was prominent and maintained its integrity in all forms. She collaborated so well that we gave her free rein to bring us alive in the various locations we needed to operate. Sarah is a passionate individual, extremely diligent and professional, and works to stringent timelines on a global scale.”
– Mal Ashton, Co-Founder, WAIV

“Sarah is one of our go-to designers. She’s agile, easy to work with, and reliable. It’s great to be able to brief her on a project and get high-quality work turned around quickly. When a project is in her hands, I don’t have to worry.”
– Dani Wales, Creative Resource Manager, opr Agency