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Sarah Louise



Where it all began.


With a creative career spanning over 10 years, it was back in 2005 when I completed my International Baccalaureate Visual Arts diploma in London. I continued creative studies at Central Saint Martins before returning home and attending Sydney College of the Arts.

My expertise in branding and identity design has evolved from my background in graphic design and photography, which has cultivated my broad experience across digital design, user experience, creative writing, art direction and creative direction.


Frequently asked question:
What is it you actually do?


Frequent answer:
I design brands.


Longer answer:
I design and direct the creation of every brand element, aka everything within the verbal and visual identities.

The long and short of it is that I specialise in brand positioning and really like to get my sleeves rolled up.






“Sarah first came to our attention when we were a start-up FinTech that required global presence.


Essentially, Sarah created us in our entirety. She drove the process and ensured our brand was prominent and maintained its integrity in all forms. She collaborated so well that we gave her free rein to bring us alive in the various locations we needed to operate. Sarah is a passionate individual, extremely diligent and professional, and works to stringent timelines on a global scale.”

Mal Ashton, Co-Founder, ︎WAIV




“Sarah is one of our go-to designers. She’s agile, easy to work with, and reliable.


It’s great to be able to brief her on a project and get high-quality work turned around quickly. When a project is in her hands, I don’t have to worry.”

Dani Wales, Creative Resource Manager, ︎opr





© Louise Agency