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Director (visual): Sarah Louise

Partner Connect is a yearly conference held for the partners of MYOB. The brand icon needed to foster a graphic that would be bright, likeable and wearable. It needed to tie in with the rebrand of MYOB while ensuring it would also be recognised standing solo.

The approach to the new identity was the combination of the previous logo (the outline of a speech bubble) and the letter P. This graphic now represents a distinct identity and MYOB’s partners–a fundamental core of their business and the purpose of the yearly conference.

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