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Katrina Macdermid


Director (visual/verbal): Sarah Louise
Copywriter: André Liyanage-Denney
Animation: Rainer Scheue
Typeface: Formist Foundry
Website Platform: Cargo Collective

︎︎︎View the brand guidelines

Proving to the world that IT values the human side of business, Katrina required a brand in line with a podcast look and feel that pierces perception, speaking for itself.

Katrina's relentless pursuit of smarter yet more human solutions challenges tired thinking. With an aim to change perceptions in IT, while rising to becoming a highly recognised individual in the industry, the tagline, ‘designing for people not processes’, guided the personal brand's verbal and visual identities with a refreshing look at the IT industry. The aesthetic is designed to please the eye with substance, depth and sophistication.
“Having a need to market myself – and being very new to the world of  brand image, design, tone of voice and web design – I feel extremely fortunate to have met Sarah Louise. Sarah and her team literally transformed myself and my brand, and have been instrumental in developing my products (in challenging timelines). Sarah continually pursued, encouraged, and coached me whilst making the process less daunting and, most importantly, extremely successful. Sarah maintained her amazing energy, kindness, laughter and unique personality along our entire journey.”

– Katrina Macdermid, Owner

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