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Director (visual/verbal): Sarah Louise
Copywriter: André Liyanage-Denney
Animation: Rainer Scheue
Circle Graphics: Sam Coldy
Avatar Illustrations: Stephen Mcdevitt
Type Design: Swiss Typefaces
Website Platform: Cargo Collective

︎︎︎View the brand guidelines

Using interactive and immersive learning experiences and technologies to build empathy, inclusion and respect in the workplace, KINSPACE required a brand identity refresh. Exploring the emotional, mental and physical spaces of people through multi-sensory experiences, the logo became the catalyst of meaningful characteristics that draw on the senses of virtual touch and feeling throughout the brand. The design was influenced by a combination of shape, experiences, spaces, typography, and sensory applications.

The visual identity draws the audience in by evoking a sense of excitement and viewer engagement. Imaginative and real at the same time, it sparks wonder and intrigue by evoking a sense of movement, emotion, inspiration, and the feeling of immersion. Where parallel worlds are explored in continuous loops of connection, we produced illustrations and motion graphics that represent the emotional spaces within organisations, where the uncomfortable is embraced to influence positive behaviour change with trust. Breaking down the brand to its core, the communication strategy was simplified and reimagined from theory through to visual application, and now clearly defines their purpose.

“We engaged Sarah to assist us with our rebrand following a strategic change in direction and expansion of our service offering. Having seen her produce many impactful brand identities for other clients, I felt confident in her ability to capture the essence of our business and communicate that effectively. Driving the end-to-end process, Sarah challenged us intently with great results, helping to refine the messaging of our evolving and unique business model. Following her involvement, we now have greater clarity to share our value proposition with the marketplace.”

– Sarah Liyanage-Denney, Founder & CEO

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