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Frequently asked question:
What is it you actually do?

Frequent answer (in elevator):
I create brands.

Longer answer (on paper):
I design and direct the creation of every brand element – the visual and verbal identities. I also provide clients with likeable and understandable brand guidelines to help them manage the perception of their brand. The long and short of it is that I specialise in brand positioning and really like to get my sleeves rolled up.

Fun fact:
I’m also a photographic artist, and responsible for the brand and curation of featured photographers on outtake editions; a monthly dedication featuring the ones {photographs} that got left behind.