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One part strategy, one part design, I help brands define their style and story.



Louise is my middle name – Sarah is my first.

I'm a creative partner building brands that work for their future; where design and meaning intersect.

Working with both established and startup companies, I also consult to leading agencies as a team leader, team builder, and creative director.

With a background in visual arts︎︎︎ and the foundations of a graphic designer, my expertise sits at the intersection of brand identity and communication strategy, with applied focus on sensory applications through user entertainment, experience and perception of your brand.

Driving creative collaboration, I assemble and lead cross disciplinary, cross geographical teams to produce more adaptable and meaningful brands. I network with global innovative contributors like copywriters, illustrators, printers, filmmakers, animators, and photographers, allowing me to stay nimble, and you to remain unique. Together, we harness the core of your brand and amplify it with a tailored creative solution that grows with your business.

My capabilities:
– Strategy
– Branding
– Design
– Direction
– Communication
– Building and managing creative teams

Your unique creative team:
– Everything else you need

“Driving the end-to-end process, Sarah challenged us intently with great results, helping to refine the messaging of our evolving and unique business model. Following her involvement, we now have greater clarity to share our value proposition with the marketplace.”


– Sarah Liyanage-Denney, Founder & CEO, KINSPACE



︎︎︎Interview: The Power of Strategy-Based Design