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Design Director:  ︎Sarah Louise
Copywriter: ︎Lisa Cropman




ESR You
These supplement liquids are specifically formulated to improve workout performance. The suggested tagline reflects the purpose of the product range along with the droplet application method from a pipette bottle: Fuel Your Form.

The brand identity required a strong, influential and appealing graphic for both genders. In an overwhelming saturated market filled with intense masculinity, the logo blends in without looking overly feminine. The logo design is an icon configuration of both Mars and Venus symbols, as well as the Pagan gender symbols, with a soft and rounded typeface to compliment. This icon design embodies both genders as much as the overall identity.

︎View the complete Brand Guidelines










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